In order to increase audience interest on TikTok, I decided to create a 3-part walking around Sorrento video series. I chose three most-visited places guests at the Villa go to in order to show not only how beautiful walks around the city are, but also to show the prime location of the Villa due to its proximity to many of the town's offerings. Most people are captured by the location of the Villa first; therefore, this series allows people to get a feel of its surroundings. The series was also cross-posted on Instagram to boost awareness.