KILEY PETTIT
INTERNATIONAL
INTERNSHIP
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VILLA
SILVANA
A luxurious, elegant villa set on the beautiful Bay of Napoli in the heart of Sorrento, Italy specializing in events and villa rentals
In Spring 2023, I had the opportunity to intern at Villa Silvana—a family-run luxury villa that specializes in hospitality and events such as weddings, cooking classes, conferences, etc. During my time at the Villa, I created a content plan and managed the social media accounts—Instagram and TikTok. I had the privilege to work alongside Giulia at the Villa, Dr. Annemarie Willette from Jacksonville University, and Caroline Amuro, the Sant'Anna Internship Coordinator. Through this experience, I learned countless amounts of skills that I will take with me in my future endeavors! Scroll down to check out what I accomplished!
SCHEDULE CONTENT
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Scheduled content for Instagram using a content calendar via Planoly
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Scheduled posts 3-4 times a week from January to July
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Hand-picked images from the Villa's files
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Ensured that the content kept a consistent aesthetic that matched the brand's personality
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Analyzed best posting times
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Crafted strategic captions—1 out of 3 captions were promotional
CREATE CONTENT
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Created original video content for Instagram and TikTok—at least one Reel or TikTok a week
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Created Instagram stories using Canva
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Analyzed weekly trends using Planoly and TikTok Creative Center
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Pre-planned ideas and specific shots for each video
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Edited content
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Responded to comments and DM's
ANALYZE BRAND PERFORMANCE
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Brand analysis document before posting—allowed me to fully understand the target audience and brand
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Social media strategy—SMART goals, ideas, content buckets, video series
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Analyzed weekly content performance in terms of engagemnet, reach, likes, comments, and impressions
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Analyzed data to see what needed to change and what contributed to growth
DAILY TASKS
PROJECTS
01
Created a 3-part walking series around Sorrento to boost audience engagement and interest on TikTok. The videos showcased the location of the Villa which is an element that guests and audience members love the most.
TIKTOK VIDEO SERIES
02
INSTAGRAM STORIES
Throughout the semester I worked to keep a consistent design across all of the Instagram Story Highlights. I did this by creating original graphics on Canva!
03
REELS, REELS, REELS
A combination of Instagram Reels, Posts, and Carousels allow a company to grow their social media pages. Therefore, my goal the semester was to post one Reel a week! Here are the Reels I created